Three friends go to a bar: Iggy Agency, Nosto & Shopify

Nowadays, it is very common for agencies - working with Shopify or not - to partner up with other companies in order to offer specific deals to their customers.

Iggy Agency is no exception. We partner up with the best companies so that we can give our clients exclusive prices, services, and customer support. This enhances the experience for our clients and gives them much more than just going through those companies directly.

We have recently partnered up with a company that we have huge respect for: our Finnish cousins and ecommerce personalization platform, Nosto (we also have an office in Finland, hence the ‘cousins’ part!).

So, who exactly is Nosto? And why would you, as a Shopify merchant, need them? Plus, what differentiates them from the competition?

Nosto | The Intelligent Commerce Experience Platform

First of all, Nosto helps online retailers deliver personalized shopping experiences for their customers. The company's ‘Commerce Experience Platform’ uses artificial intelligence and machine learning to analyze customer behavior and data, allowing retailers to create tailored product and content experiences via a spectrum of modules, including:

• Personalized Search: letting merchants ensure their customers’ search experiences are hyper-relevant
• Category Merchandising: enabling merchants to control product sorting within category pages and personalize these to different shoppers
• Product recommendations: allowing merchants to highlight relevant products to different shoppers at specific moments in the shopping journey
• …and plenty more (check out their full list of modules within their Product Experience Cloud and Content Experience Cloud here).

For us, it’s clear that what Nosto offers is a huge benefit to any online seller. Creating a personalized shopping experience for each customer, based on all their preferences, wishes, and dreams, is a highly desirable experience for shoppers—and one that will give you a competitive edge.

And there’s much more! Nosto stands out from the competition by having an end-to-end solution for personalization across a wide range of channels.

Their tech, marketing, and sales team also give one of the best customer experiences that we, at Iggy Agency, have seen (and we promise we have not been paid to say this, at least not yet!).

Nosto | The Nosto & Iggy Agency, why? Q&A

Being a Shopify Agency, we have worked with several tools and companies that provide a wide range of solutions, but it’s rare to find something as objectively successful as Nosto, while at the same time creating such an impact on your return on investment and sales.

In fact, it makes sense when we think about it. We are all online customers, and we know how boring it is to go to a website, lose a lot of time filtering what we really want from what we don’t need. So, with Nosto, that struggle is over, and we save a lot of time and money. Imagine what it feels like to go to an online store and be presented with the exact products and content that you like and need right now. That’s the magic of Nosto. And with that, we’ll end this love letter and ask Nosto some questions:

Iggy Agency: We have read your website, we have worked with you, but from your unique point of view, what sets Nosto apart from other ecommerce personalization tools, and how does your platform help Shopify merchants enhance the customer experience?

Nosto: One of the things that distinguishes Nosto is the breadth of our platform’s capabilities. We offer a broad range of personalization, merchandising, search, and content solutions under one roof, which speaks to what a lot of ecommerce brands seek: unified data, a streamlined tech stack, and greater usability.

When it comes to Shopify brands specifically, it’s also worth noting that we have a suite of pre-built integrations with other Certified App Partners enabling merchants to easily sync data among technologies within their stacks.

We’re also proud to have been named the “preferred solution” for Shopify merchants by the Shopify App Review and Quality Assurance team—so don’t just take it from us!

Iggy Agency: How does Nosto’s AI-powered technology adapt to different customer behaviors, and what kind of results have Shopify merchants seen from using the platform? What does it mean in real terms?

The neural core of our platform, experience.AI™, brings with it advanced Artificial Intelligence capabilities so merchants can achieve more with their Nosto campaigns, faster and smarter. You can read all about it on that previous link, but essentially, when it comes to customer behavior, one example is that we leverage Predictive AI to analyze behavioral and transactional data to spot patterns and predict shopper actions, so brands can automate hyper-personalized experiences at scale.

We work with a vast array of Shopify brands and you can read in detail about some of the Nosto campaigns they’ve created and the results they’ve seen over on our Shopify case studies page, but to highlight a few examples:

• Show Me Your Mumu increased their AOV by 20% using Nosto Product Recommendations
• Dermalogica achieved a 5% CTR on Pop-Ups
• L.C. doubled their CVR on search pages using Nosto’s Personalized Search

Iggy Agency: What kind of integration process can Shopify merchants expect with Nosto, and how quickly can they start seeing benefits of the platform?

Nosto offers Shopify merchants a streamlined integration process with multiple options to choose from.

• Firstly, Shopify merchants can integrate Nosto through a straightforward app installation from the Shopify App Store, which provides a guided setup with minimal technical expertise required.

• For merchants seeking a more tailored solutions, there’s the option to integrate via Nosto’s API, allowing for deeper customization and flexibility in how personalization is implemented across the site

Either approach offers quick time to value. Merchants typically begin seeing benefits like enhanced customer engagement and higher conversions within days or weeks. Nosto’s AI-driven features start analyzing existing data immediately, enabling on-site recommendations, pop-ups, and other personalization tools to work seamlessly right from the start.

Iggy Agency: Can you share how your partnership with our agency enhances the experience for Shopify merchants, and what exclusive pricing or features our clients can expect when working with us?

Clients of Iggy Agency will benefit in various ways from our partnership:

• They’ll get priority access to certain features and enhanced Nosto support. They may also get access to exclusive features like dedicated account management, or specialized analytics reports.

• Merchants may also benefit from discounted pricing or a customized package.

Iggy Agency: Can you explain how the demo works and how much clients need to pay for it?

Nosto offers free, obligation-free demos of their platform that include a bespoke website audit. This audit provides Shopify merchants with a detailed look at their online store, highlighting any quick-wins in personalization, optimization, and customer engagement.

The demo goes beyond a general walkthrough by using the merchant’s own data or similar industry examples. This hands-on approach helps merchants quickly identify actionable strategies and see how Nosto’s tools could drive results.