Insight

Ongoal, a prominent player in the sports industry, boasts a loyal customer base of over 10,000 satisfied individuals, primarily interested in their range of paddle rackets. Initially, their custom-made storefront, developed before the introduction of Shopify 2.0, performed exceptionally well in terms of site speed and performance. However, with the evolution of the Shopify platform, they found themselves in need of new features and capabilities offered by Shopify 2.0 to support their continued growth. Moreover, they sought to be price compatible with the new price regulations in the EU and implement dynamic pricing, ensuring they stay competitive and meet market demands.

Idea

The transition to Shopify 2.0 for Ongoal aimed to leverage the strengths of a new theme, particularly in terms of site speed and performance, while integrating new sales strategies and functionalities to facilitate future expansion. The idea was to retain the positive aspects of their previous setup while incorporating enhancements that would enable them to capitalize on emerging opportunities in the sports market. This included implementing new on-site features and functions to improve user experience and support their growth trajectory.

Impact

The impact of migrating to Shopify 2.0 was profound for Ongoal. Not only did they maintain their exceptional site speed and performance, but they also experienced a significant surge in conversions. The improvements were evident in their Google PageSpeed Insights (PSI) score, further validating the success of the project. Post-launch, Ongoal opted to engage in a monthly Shopify retainer to ensure ongoing optimization and address any emerging needs, solidifying their commitment to continuous improvement and growth in the dynamic sports industry landscape.