Brittfurn

Brittfurn specializes in offering a diverse selection of high-quality interior decor, blending traditional and modern styles from renowned global brands. Despite their success, they found themselves constrained by their custom-coded Shopify theme pre-Shopify 2.0. This setup lacked scalability and hindered their ability to adapt for future growth. Recognizing the need for a more user-friendly e-commerce solution, Brittfurn sought to launch a new storefront leveraging the capabilities of Shopify 2.0.

The core idea behind Brittfurn's transformation was to embrace Shopify 2.0 features to streamline their e-commerce operations and facilitate expansion. This involved implementing automation and AI solutions, such as optimizing SEO and utilizing Product Information Management (PIM) systems. Additionally, they aimed to expand into new market regions, enhance logistics, and improve overall user experience. By leveraging the power of Shopify 2.0, Brittfurn aimed to create a more efficient and scalable platform to support their growth ambitions.

The impact of the project was significant for Brittfurn across multiple fronts. They experienced higher conversion rates and increased customer satisfaction, evidenced by more bookings into their Showroom for in-person product viewings. Additionally, they saw improvements in usability, site speed, and performance, particularly on mobile devices. These enhancements contributed to a more seamless and enjoyable shopping experience for their customers. Overall, the project was deemed a success, paving the way for Brittfurn's continued growth and expansion. Post-launch, Brittfurn opted to continue their partnership, engaging in ongoing optimization and tasks through a Shopify Retainer, signaling their commitment to continuous improvement and success.