SEM stands for Search Engine Marketing, where you promote your store through paid ads on search engines like Google, Bing, and Yahoo. At Iggy, we optimise your campaigns across these platforms to reach your target customers.

Did you know?
Google dominates the search engine market with over 92% of global market share as of 2023, making it the primary focus for most SEM strategies. However, Bing holds nearly 6% of the market, and in some niches, it can offer lower CPCs (cost-per-click) and less competition, making it a valuable platform to consider.

SEM is all about getting your Shopify store noticed on search engines. At Iggy, we help you use SEM to drive more traffic and boost sales by ensuring your ads reach the right audience.

Did you know?
A study by WordStream found that businesses make an average of $2 in revenue for every $1 spent on Google Ads, highlighting the effectiveness of well-managed SEM campaigns in driving ROI.

Google Ads offers various campaign types to suit different marketing goals:

• Performance Max (PMax) Campaigns: Reach your audience across all Google channels with a goal-based approach.
• Search Campaigns: Text ads in Google Search, perfect for targeting high-intent traffic.
• Display Campaigns: Visual ads across Google’s Display Network to enhance brand awareness.
• Video Campaigns: Promote your products with video ads on YouTube and Display Network.
• Shopping Campaigns: Showcase your products in Google Shopping and search results.
• App Campaigns: Drive app installs and engagement across Google platforms.
• Local Campaigns: Attract local customers to your physical stores.
• Discovery Campaigns: Reach users in discovery mode on YouTube, Discover, and Gmail.
• Smart Campaigns: Automated campaigns for simple, effective advertising.
• Remarketing Campaigns: Re-engage users who have interacted with your site before.

Did you know?
Google's Performance Max campaigns use machine learning to automate targeting and bidding across all of Google’s inventory. According to Google, advertisers using Performance Max campaigns see an average increase of 13% in total conversions.

Conversion tracking shows you what’s working. At Iggy, we set up accurate tracking so you can see which ads are driving sales and other key actions, helping us fine-tune your campaigns for even better results.

Did you know?
A study by Google found that businesses using advanced conversion tracking see an average of 20% more revenue than those who do not. This is because conversion data allows for more informed optimisations, leading to better overall performance.

A great product feed means your products stand out in Google Shopping. We help you optimise everything—titles, descriptions, images—so your products catch the eye and convert better.

Did you know?
Google has found that optimised product titles in Shopping ads can increase click-through rates by up to 10%. Simple adjustments like including brand names, sizes, and colors can make a big difference in performance.

Keeping your product feed up-to-date and well-optimised is crucial. We handle this by using Shopify apps like Channable or DataFeedWatch that sync with Google Merchant Center, ensuring your products are always shown in the best light.

Did you know?
A well-optimised product feed not only improves visibility in Google Shopping but also reduces the cost-per-click (CPC) by increasing the relevance score of your products. This means better results at a lower cost.

Nowadays, having a store that respects user privacy is mandatory for running successful Google Ad campaigns. Google Consent Mode V2 lets you respect user privacy while still gathering valuable data. We implement this for you, ensuring compliance with GDPR without losing important insights.

Did you know?
Google Consent Mode helps recover up to 70% of ad click data that might otherwise be lost due to consent issues. This allows for more accurate conversion tracking while still respecting user privacy, which is crucial for maintaining effective ad campaigns in a privacy-conscious world.

Accurate tracking is the foundation of successful advertising. At Iggy, we implement advanced tracking solutions in Shopify using server-side tracking and first-party data collection through our trusted partner, LittleData. This ensures precise conversion tracking while maintaining compliance with privacy regulations.

Did you know?
Without server-side tracking, advertisers can lose up to 30% of conversion data due to browser restrictions and ad blockers. By leveraging LittleData, we recover missing data, improve attribution accuracy, and enhance ROAS—giving you a competitive edge in your SEM campaigns.

SEM success involves constant fine-tuning. We at Iggy follow best practices like regular keyword updates, negative keyword filtering, and A/B testing to keep your campaigns sharp and effective.

Did you know?
A/B testing your ad copy can lead to a 20% increase in conversion rates. Regular testing allows you to continuously improve your ads' effectiveness, ensuring they resonate with your target audience.

It's all about tracking the right metrics. We provide clear reports on conversions, CPA, and ROAS, helping you see the real impact of your campaigns and where we can improve.

Did you know?
The average click-through rate for Google Ads across all industries is about 3.17%. However, businesses that actively monitor and optimise their SEM performance often achieve significantly higher CTRs, leading to better ROI.

SEM isn’t set-and-forget. We recommend monthly reviews to adjust to trends and keep your campaigns performing at their best. At Iggy, we're with you every step of the way to ensure ongoing success.

Did you know?
A study by Google found that businesses that update their SEM strategies at least once a month see up to 50% better performance compared to those that do so less frequently. Regular updates ensure that your campaigns stay aligned with current trends and consumer behavior.

SEM is a powerful tool, but achieving optimal results takes time. Here’s a realistic timeline:

• Initial Insights (1-2 weeks): You’ll start seeing data on ad impressions, clicks, and CTR. This early data helps identify which ads and keywords are driving traffic, but it’s still too soon to make definitive conclusions.
• Preliminary Results (3-6 weeks): Within this period, you may see your first conversions and gain clearer insights into which campaigns are performing best. It’s the right time to start adjusting bids, keywords, and ad copy to improve results.
• Optimised Performance (2-3 months): By this stage, your campaigns should be showing improved conversion rates and more consistent performance. Regular optimisation efforts will lead to more efficient campaigns, though ongoing adjustments may still be needed.
• Fully Optimised Campaigns (3-6+ months): At this point, your campaigns are likely to be fully optimised, delivering stable and cost-effective results. Continuous data analysis and refinement ensure that your ads continue to perform well over time.

Did you know?
Google Ads typically sees the highest returns after 3 months of consistent optimisation. According to Google, businesses that maintain active management of their campaigns experience up to a 50% improvement in performance compared to those who adopt a "set-and-forget" approach.