Navigating the nuances of different Amazon marketplaces is crucial. Amazon Germany is different from Amazon France, and each has its unique challenges. With our extensive experience across all Amazon marketplaces, we’ve learned from our mistakes and refined our strategies. We can assist you with everything from VAT and shipping to SEO and category selection, ensuring your products thrive no matter the country.
On Amazon, keywords and performance determine rankings and purchase likelihood. Effective keyword research can boost long-term sales, but pricing also plays a critical role. Competitor pricing impacts your product’s visibility, so maintaining a balanced price is essential. With the right Amazon SEO strategies, including optimized images, product titles, bullet points, A+ content, and proper browse nodes, you can improve your rankings and sales.
Below are some key questions we often get, along with insights.
Selling on Amazon Marketplace provides access to a massive global customer base and the ability to leverage Amazon's robust logistics network. You can easily reach thousands of customers and increase your brand awareness by using Amazon’s specific features, like Brand Store, A+ Content, Advertising and their unique Buy Box system. Being on Amazon’s platform doesn’t only mean sales, it means that your brand/product will also be visible in the biggest E-commerce platform, which will give you credibility and an easy opportunity to scale up your business, while investing little money.
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Shopify Marketplace Connect supports unlimited marketplace account connections, allowing you to expand your reach across different regions and categories with built-in currency conversion. This makes it easier for Shopify merchants to sell on Amazon and other marketplaces, managing everything efficiently from one place—Shopify.
Starting on Amazon involves setting up a seller account, listing your products, and deciding between Fulfilled by Amazon (FBA) or Fulfilled by Merchant (FBM). Shopify's Amazon Sales Channel simplifies this process by allowing you to link your Shopify store with your Amazon account, so you can manage everything from the Shopify dashboard.
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Many successful Shopify merchants, such as Beardbrand and Allbirds, use Amazon as an additional sales channel, benefiting from the ease of syncing their Shopify products directly to Amazon while managing everything in one central place.
To optimize your product listings on Amazon, ensure that you use high-quality images, craft clear and concise titles, include key features in bullet points, and write detailed product descriptions. Shopify merchants can use the Amazon Sales Channel to manage and update their Amazon listings directly from their Shopify dashboard, making it easier to maintain consistency across platforms.
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Using Shopify’s built-in tools, you can apply consistent branding and SEO strategies across both Shopify and Amazon, which helps in maintaining a unified brand experience and potentially boosting your rankings on both platforms.
Amazon SEO involves optimizing your product listings to rank higher in Amazon’s search results, which directly impacts sales. This includes using relevant keywords, optimizing titles and descriptions, and encouraging positive reviews. Shopify merchants can take advantage of this by ensuring their product listings on Amazon are optimized just as thoroughly as their Shopify store.
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According to a study by Jungle Scout, products that are consistently optimized for Amazon SEO can see a 30% increase in visibility and sales. Shopify merchants can enhance this effect by syncing their SEO strategies across both platforms.
Amazon offers various advertising options, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. These ads help increase visibility and drive sales directly on Amazon. Shopify’s integration with Amazon allows you to manage these ads from within the Shopify platform, ensuring that your ad strategy is consistent across all sales channels.
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Shopify stores that leverage both Amazon advertising and Shopify’s native marketing tools can see up to 50% higher conversion rates by aligning their ad strategies across platforms.
The Buy Box is a coveted spot on a product page where customers can easily add items to their cart. Winning the Buy Box involves competitive pricing, maintaining stock levels, and excellent seller metrics. For Shopify merchants, using Amazon’s FBA can significantly increase the chances of winning the Buy Box due to the benefits of Amazon Prime eligibility.
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According to Amazon, more than 80% of sales go through the Buy Box. Shopify merchants who use FBA are often prioritized for the Buy Box, giving them a competitive edge in this critical area.
Reviews are crucial for building trust and increasing sales on Amazon. Positive reviews improve your product’s visibility and conversion rates, while negative reviews, if not addressed, can harm your rankings. Shopify merchants can use integrated tools to request reviews and manage customer feedback across both Shopify and Amazon, ensuring a consistent customer experience.
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A study by Podium found that products with at least 50 reviews are 65% more likely to be purchased than products with fewer reviews. Shopify merchants can use apps like Loox or Judge.me to automate review requests, enhancing their review profiles on Amazon.
Amazon FBA (Fulfillment by Amazon) involves storing your products in Amazon’s warehouses, where they handle shipping, returns, and customer service, making it more convenient for the sellers. FBM (Fulfillment by Merchant) means you manage these aspects yourself. Shopify merchants often prefer FBA due to the benefits of Prime eligibility (exclusive of FBA) and Amazon's logistics, which can complement Shopify’s own fulfillment solutions. Another relevant difference between FBA and FBM is that on the first one you pay a specific fee for each unit sold. This fee corresponds to the storing of your product, so it is based on size, weight and how long the product will be stored (it increases if you do not sell within a big amount of time), while with FBM, you do not pay that fee, since you do not store the goods in an Amazon warehouse, but you will need to ship each sale yourself. So, in the end it’s up to you on how you want to set up your business. It is also important to say that you can choose to have FBA in some products and FBM on others, this is selected per product and not for the whole account.
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Shopify’s integration with Amazon allows merchants to easily switch between FBA and FBM based on inventory levels or strategic needs, offering flexibility that can optimize fulfillment and costs.
Effective inventory and pricing management on Amazon require constant monitoring and adjustment. Shopify merchants can sync their inventory and pricing across Shopify and Amazon through the Amazon Sales Channel, ensuring real-time updates and reducing the risk of overselling or stockouts. If you select FBM, you can fully control each order from your Shopify website, without the need to go to Amazon, except to reply to customer messages. While with FBA you are required to go to Amazon’s platform to create a shipping plan in order to send stock to the Amazon Warehouse, so that they can ship each order to the customer. This extra step with FBA is actually a very easy one, since you usually don’t do several shipping plans in a short time. We always help you plan how many units you should send, based on real live data from you and your competitors.
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Shopify’s integration with Amazon helps prevent overselling by syncing inventory across both platforms in real time. This integration reduces manual work and minimizes errors, ensuring a smoother operation.
Common challenges include intense competition, price wars, managing customer expectations, and staying compliant with Amazon’s policies. Shopify merchants benefit from centralized management of both their Shopify store and Amazon presence, helping them navigate these challenges more efficiently.
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Shopify’s Amazon integration can help automate compliance checks and updates, ensuring that your products meet Amazon’s requirements without the need for constant manual intervention.
Success on Amazon is measured by metrics such as sales volume, Buy Box percentage, ad ROI, and customer feedback. Shopify merchants can track these metrics directly through the Shopify dashboard, allowing for streamlined performance monitoring across both Shopify and Amazon.
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Shopify merchants who use the Amazon Sales Channel can view combined analytics for both platforms in one place, making it easier to track overall business performance and adjust strategies accordingly.
Advertising on Amazon is more transactional, focusing on capturing buyers ready to purchase, while Meta (Facebook and Instagram) and Google Ads are geared toward generating awareness and driving traffic. Shopify merchants can use Amazon’s ads to drive immediate sales, while leveraging Meta and Google Ads to build brand awareness and funnel traffic to their Shopify store.
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Shopify merchants who integrate their stores with Amazon can use detailed analytics from both platforms to fine-tune their advertising strategies, leading to higher overall ROI across all channels.
Yes, we have extensive expertise in Amazon Marketplace. We have over five years of experience working across Amazon Marketplaces throughout Europe. Our deep knowledge of Amazon, combined with our expertise as a Shopify Partner, allows us to seamlessly integrate Shopify and Amazon, ensuring that your products are effectively listed and optimized on both platforms.
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That the founders behind Iggy Agency was actually the first Amazon consulting firm in Sweden when Amazon got introduced in the region, and we’ve helped numerous merchants successfully expand their sales to Amazon across multiple European marketplaces. Back then we had the name Commerce 8, and today under a new name, we are still the same Amazonians as we were back then. Our dual expertise in Shopify and Amazon means we can create strategies that maximize the strengths of both platforms.
Shopify + Amazon = True ♡
The Brand Store is your website within Amazon, meaning that we can create a similar copy of your current website into Amazon’s system (With some limitations) that will help your customers recognize your brand and make you increase your brand awareness. This will allow you to highlight products, use different types of communication and have videos of your products. The Brand Store will be accessible under the product title on each product page and will also give you protection for your brand, since it will require you to register your brand (for free) on Amazon’s Brand Registry System, meaning that no one will be able to use your brand without your authorization.
As for the A+ content, that is simply an extend of your product page, adding some extra content that can explain in better detail the highlights of your product. This is also a free feature within Amazon, and both can be used either if you are using FBA or FBM. They are both very beneficial for your SEO.
We help you master your potential
Amazon's unique product identification system, barcodes, shipping plans, returns, and tax management can be complex, but with over five years of daily experience helping merchants on Amazon, we're here to help you navigate it all and boost your business.