SEO (Search Engine Optimisation) is the process of improving your website to rank higher in search engine results, making it easier for potential customers to find you. For Shopify stores, good SEO can drive organic traffic, leading to more sales and greater brand visibility. At Iggy, we specialise in optimising Shopify stores to ensure you’re visible to the right audience.

Did you know?
Over 90% of online experiences begin with a search engine, and around 75% of users never scroll past the first page of search results. This means that if your Shopify store isn’t ranking on the first page, you’re likely missing out on a significant amount of potential traffic and sales.

Accessibility compliance means your store can be used by everyone—including people with visual, motor, or cognitive impairments. For Shopify stores, this often means aligning with WCAG (Web Content Accessibility Guidelines) and ADA (Americans with Disabilities Act).

At Iggy, we include accessibility in our technical SEO process—making sure your store not only ranks well, but is usable for everyone. This includes:

• Semantic HTML for better screen reader support
• Sufficient colour contrast and scalable text
• Keyboard-friendly navigation and focus states
• Alt text and ARIA labels for images and media
• Accessible form fields and error handling

We also test against Shopify’s accessibility standards and ensure compatibility with tools that help merchants meet evolving legal requirements. For a deeper understanding, check out the official WCAG 2.2 quick reference.

Did you know?
Accessibility improvements can boost SEO performance, improve user experience, and help you avoid legal issues—making it a win across the board.

AI search is changing how customers discover brands. It’s no longer just about Google’s 10 blue links—AI assistants like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) now pull answers directly from websites, summarising and surfacing content in entirely new ways. That’s why we optimise your Shopify store not just for SERP—but also for AI discovery.

We structure your content and code to be:

• Machine-readable – with proper HTML hierarchy, semantic markup, and structured data
• Context-rich – using clear, descriptive headings and FAQs that match real search intent
• Credible – by aligning with Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness)
• Connected – with internal linking and canonicalisation to help AI understand relationships and importance
• Fast and accessible – since performance and accessibility are signals used in AI ranking models

We also focus on zero-click readiness: writing content that answers questions directly, so it can be cited in AI summaries.

Did you know?
AI models like ChatGPT and Perplexity crawl and summarise sites based on structure, clarity, and source authority. Well-optimised Shopify stores with schema, strong topical relevance, and fast performance are far more likely to be quoted, linked, or shown.

SEO is a long-term strategy that typically takes several months to show significant results. Initial improvements might be visible within 3-6 months, but it can take 6-12 months to see the full impact. At Iggy, we monitor and adjust your SEO strategy continuously to ensure steady growth and lasting results.

Did you know?
According to multiple studies, it takes an average of 3-6 months for a new website to begin ranking on the first page of Google, but only if consistent and strategic SEO efforts are in place from the start.

Effective SEO involves several key practices:

• Technical SEO: Ensure your site is fast, mobile-friendly, and error-free. Use tools like Google PageSpeed Insights, GTmetrix, and Pingdom to check and optimise site speed. Compress images, enable browser caching, and minimise code to enhance performance.
• Content Optimisation: Create valuable, keyword-rich content that is informative, helps the reader, and adheres to Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines. Quality content enhances relevance and improves user engagement, leading to better rankings.
• On-page Elements: Optimise meta tags, use Alt-text for images to describe content, and implement Schema Markup to help search engines better understand your content.
• Navigation and Structure: Use breadcrumbs to improve site navigation and provide additional context to search engines.
• Link Building: Earn high-quality backlinks from reputable sites to boost your site's authority and improve rankings.
• User Experience (UX): A positive user experience, including easy navigation, fast loading times, and mobile-friendliness, increases engagement and reduces bounce rates, which is beneficial for SEO.

Did you know?
A well-structured site with clear headings (H1, H2, H3) not only improves readability but also boosts your SEO. Each page should have one H1 tag, while H2 and H3 tags should be used for subheadings and further divisions. This helps search engines understand the hierarchy and importance of your content, leading to better indexing and ranking.

SEO is crucial for Shopify stores as it helps your products and collections appear in search engine results, attracting potential buyers. Key benefits of SEO include:

• Increases Website Visibility: Boosts your site’s presence in search results.
• Improves Credibility and Trust: Sites on the first page are seen as more credible.
• Boosts Organic Traffic: Attracts more visitors through targeted keywords.
• Long-Term Results: Provides ongoing traffic without the need for continuous ad spend.
• Cost-Effective Marketing: Reduces reliance on paid advertising.
• Provides Measurable Results: Easily trackable with analytics tools.
• Enhances User Experience: Improves site speed, mobile-friendliness, and navigation.
• Targets Quality Traffic: Drives focused, relevant traffic that converts.

Site speed is a critical ranking factor in Google’s algorithm. A faster website improves user experience and reduces bounce rates, which positively impacts SEO. To optimise your site speed, use tools like Google PageSpeed Insights, GTmetrix, and Pingdom to identify issues. Compress images, enable browser caching, and minimise code to enhance performance. At Iggy, we specialise in optimising Shopify store speed, ensuring your site loads quickly and ranks higher.

Did you know?
Studies have shown that even a 1-second delay in page load time can lead to a 7% reduction in conversions. Amazon conducted a test and found that for every 100 milliseconds of improvement in page load time, they saw a 1% increase in revenue. This highlights how crucial site speed is—not just for SEO but also for your bottom line.

Google Search Console is a free tool that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It allows you to submit sitemaps, check for crawl errors, and monitor keyword performance. We at Iggy use Google Search Console to keep your Shopify store’s SEO in check, ensuring it stays visible and performs well in search results.

Did you know?
Google Search Console can also help you identify the most effective keywords driving traffic to your site, allowing you to refine your SEO strategy based on real data. This tool is essential for understanding how Google views your website and where improvements can be made.

Schema Markup is a form of microdata that helps search engines understand your content better. It can enhance your search listings with rich snippets like reviews, ratings, and product details. This increases click-through rates and improves your site’s visibility. At Iggy, we implement Schema Markup to ensure your Shopify store stands out in search results.

Did you know?
Pages with Schema Markup rank an average of 4 positions higher in search results than those without. This powerful tool not only improves visibility but also enhances your content’s appearance in search engines, leading to more clicks and higher engagement.

SEO performance is typically measured through metrics like organic traffic, keyword rankings, bounce rates, and conversion rates. Tools like Google Analytics and Google Search Console are essential for tracking these metrics. At Iggy, we provide detailed reports and analysis to keep you informed about your SEO progress.

Did you know?
Regularly monitoring your SEO performance allows you to spot trends and opportunities for improvement. For example, a sudden drop in rankings might indicate a technical issue or an algorithm update. By staying on top of these metrics, you can make proactive adjustments to maintain or improve your rankings.

Common SEO mistakes can significantly impact your website’s performance in search engine rankings. Here are some key issues to watch out for:

• Keyword Stuffing: Overloading your content with keywords can harm your rankings rather than help. Focus on natural language and relevant content.
• Duplicate Content: Repeating the same content across multiple pages confuses search engines and dilutes the SEO value of your site. Always aim for unique, high-quality content.
• Neglecting Mobile Optimisation: With more users accessing websites on mobile devices, failing to optimise for mobile can lead to poor user experience and lower rankings.
• Outdated Content: Regularly updating your content keeps it relevant and useful, improving your chances of ranking well.
• Non-optimised Meta Titles and Descriptions: Many websites have meta titles and descriptions that are too long, too short, or not relevant enough. These elements are crucial for attracting clicks from search results and should be carefully crafted.
• Improper Heading Structure: A well-structured heading hierarchy is essential for both user experience and SEO. Each page should have one H1 tag, with H2, H3, etc., used for subheadings to organise the content logically.

Did you know?
According to studies, 36% of websites have duplicate content issues, and nearly 70% of small business websites don’t use proper meta descriptions. Correcting these mistakes can lead to significant improvements in search engine rankings and click-through rates.

At Iggy, we ensure that your meta titles, descriptions, headings, and overall content strategy are fully optimised to enhance both user experience and search engine performance.

Ongoing SEO is vital for maintaining and improving your online visibility. Here’s why:

• Increased Visibility: Most purchases start with a search, making continuous SEO efforts essential to stay visible.
• Understanding Your Audience: SEO helps you adapt your content to better meet your customers’ needs.
• Adapting to Changes: Search engine algorithms are constantly changing; ongoing SEO ensures your strategy stays relevant.
• Competitive Advantage: Regular SEO work keeps you ahead of the competition.

Did you know?
A well-maintained SEO strategy also enhances your SEM campaigns. Optimised landing pages boost both organic rankings and the performance of paid search efforts. When your SEO-optimised pages load quickly, are relevant, and provide a seamless user experience, traffic driven by SEM campaigns is more likely to convert. This integration ensures that your digital marketing investments are maximised, leading to better ROI and sustained growth.