Most businesses migrating to Shopify do so because their current platform has become a constraint rather than an enabler. Custom builds, legacy systems, and platforms that were never designed for modern commerce create technical debt, slow down releases, and make integrations unnecessarily complex. Shopify gives you a unified platform for DTC, B2B, and international selling with a total cost of ownership up to 36% lower than major competitors. It ships over 100 platform improvements every six months, which means the platform grows with your business without requiring costly custom development to stay current.

SEO is one of the highest-risk areas in any platform migration and one we treat as a primary workstream, not an afterthought. We map and implement redirects for all existing URLs, preserve meta data, maintain URL structures where possible, and handle multi-language and multi-market configurations correctly. After launch we submit the updated sitemap to Google Search Console and monitor crawl behaviour and indexation in the weeks that follow. A well-executed migration should not result in meaningful ranking loss. In some cases, moving to Shopify improves performance due to faster load times and better Core Web Vitals scores, which are direct ranking signals.

The most common reasons migrations go wrong are not technical. They are the result of underestimated integration complexity, unclear requirements going into build, and insufficient time allocated to testing before go-live. Projects succeed when the scope is properly defined upfront, when the right stakeholders are involved early, and when there is a shared understanding of what done actually looks like. That is why we start most migration projects with a Discovery, a structured pre-study that surfaces the unknowns before they become problems during build.

We have migrated stores from a wide range of platforms including WooCommerce, Magento, Adobe Commerce, SAP Commerce Cloud, Centra, Norce, Litium, Intershop, BigCommerce, Jetshop, Storm Commerce, Viskan, Askås, Wikinggruppen, Abicart, Quickbutik, Prestashop, and others. If your platform is not on this list, get in touch. The principles of a well-executed migration are the same regardless of where you are coming from.

Integrations are where the real complexity lives in most migration projects. ERP, PIM, WMS, and order management systems all need to be mapped, connected, and tested before go-live. We connect these systems to Shopify via native connectors, Shopify APIs, or iPaaS middleware depending on what the architecture requires. We have experience with systems including SAP, Visma, NetSuite, Microsoft Dynamics, and a range of platforms.

Where standard connectors do not exist or where your integration requirements go beyond what off-the-shelf solutions can handle, we build custom integrations through Iggy Labs, our app and integration development arm. This means you are not dependent on third-party vendors for critical parts of your commerce infrastructure. Integration architecture is always part of our Discovery process so there are no surprises late in the project.

A straightforward migration from a platform like WooCommerce typically takes four to twelve weeks. Projects involving complex ERP integrations, B2B configuration, large product catalogues, or multi-market setups take longer, usually three to six months. The timeline is always defined as part of our scoping or Discovery process before work begins, so you have a realistic picture before committing.

Migration costs vary significantly depending on the complexity of your current platform, the number and depth of integrations, data volume, and whether B2B or multi-market functionality is involved. We price per project based on a defined scope, not on hourly estimates that expand over time. The best starting point is a Discovery or scoping conversation where we can give you a number that reflects your actual situation rather than a generic range.

Go-live is not the end of the engagement. The weeks after launch are critical for monitoring performance, catching edge cases, and making adjustments based on real traffic. Beyond that, we offer ongoing Shopify management through three service plans covering on-demand support, continuous hands-on management, and full-service strategic management for Shopify Plus stores. Having a partner who knows your setup from day one makes post-launch support significantly more effective than starting fresh with a new team.