Want to boost your online presence? Our E-Commerce SEO Optimization services are here to help. As Shopify specialists, we dive into technical, on-page, and off-page SEO to enhance your visibility and drive traffic. We simplify the complexities of SEO, focusing on user behavior, technology, PR, and business insights to elevate your brand.
Ready to craft your success story? We specialize in strategic SEO tactics that optimize search engine results. From technical tweaks to on-page enhancements and off-page authority building, our tailored approach ensures your Shopify store stands out.
Below are some key questions we often get, along with insights.
SEO (Search Engine Optimisation) is the process of improving your website to rank higher in search engine results, making it easier for potential customers to find you. For Shopify stores, good SEO can drive organic traffic, leading to more sales and greater brand visibility. At Iggy, we specialise in optimising Shopify stores to ensure you’re visible to the right audience.
Did you know?
Over 90% of online experiences begin with a search engine, and around 75% of users never scroll past the first page of search results. This means that if your Shopify store isn’t ranking on the first page, you’re likely missing out on a significant amount of potential traffic and sales.
SEO is a long-term strategy that typically takes several months to show significant results. Initial improvements might be visible within 3-6 months, but it can take 6-12 months to see the full impact. At Iggy, we monitor and adjust your SEO strategy continuously to ensure steady growth and lasting results.
Did you know?
According to multiple studies, it takes an average of 3-6 months for a new website to begin ranking on the first page of Google, but only if consistent and strategic SEO efforts are in place from the start.
Effective SEO involves several key practices:
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A well-structured site with clear headings (H1, H2, H3) not only improves readability but also boosts your SEO. Each page should have one H1 tag, while H2 and H3 tags should be used for subheadings and further divisions. This helps search engines understand the hierarchy and importance of your content, leading to better indexing and ranking.
SEO is crucial for Shopify stores as it helps your products and collections appear in search engine results, attracting potential buyers. Key benefits of SEO include:
Site speed is a critical ranking factor in Google’s algorithm. A faster website improves user experience and reduces bounce rates, which positively impacts SEO. To optimise your site speed, use tools like Google PageSpeed Insights, GTmetrix, and Pingdom to identify issues. Compress images, enable browser caching, and minimise code to enhance performance. At Iggy, we specialise in optimising Shopify store speed, ensuring your site loads quickly and ranks higher.
Did you know?
Studies have shown that even a 1-second delay in page load time can lead to a 7% reduction in conversions. Amazon conducted a test and found that for every 100 milliseconds of improvement in page load time, they saw a 1% increase in revenue. This highlights how crucial site speed is—not just for SEO but also for your bottom line.
Google Search Console is a free tool that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It allows you to submit sitemaps, check for crawl errors, and monitor keyword performance. We at Iggy use Google Search Console to keep your Shopify store’s SEO in check, ensuring it stays visible and performs well in search results.
Did you know?
Google Search Console can also help you identify the most effective keywords driving traffic to your site, allowing you to refine your SEO strategy based on real data. This tool is essential for understanding how Google views your website and where improvements can be made.
Schema Markup is a form of microdata that helps search engines understand your content better. It can enhance your search listings with rich snippets like reviews, ratings, and product details. This increases click-through rates and improves your site’s visibility. At Iggy, we implement Schema Markup to ensure your Shopify store stands out in search results.
Did you know?
Pages with Schema Markup rank an average of 4 positions higher in search results than those without. This powerful tool not only improves visibility but also enhances your content’s appearance in search engines, leading to more clicks and higher engagement.
SEO performance is typically measured through metrics like organic traffic, keyword rankings, bounce rates, and conversion rates. Tools like Google Analytics and Google Search Console are essential for tracking these metrics. At Iggy, we provide detailed reports and analysis to keep you informed about your SEO progress.
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Regularly monitoring your SEO performance allows you to spot trends and opportunities for improvement. For example, a sudden drop in rankings might indicate a technical issue or an algorithm update. By staying on top of these metrics, you can make proactive adjustments to maintain or improve your rankings.
Common SEO mistakes can significantly impact your website’s performance in search engine rankings. Here are some key issues to watch out for:
Did you know?
According to studies, 36% of websites have duplicate content issues, and nearly 70% of small business websites don’t use proper meta descriptions. Correcting these mistakes can lead to significant improvements in search engine rankings and click-through rates.
At Iggy, we ensure that your meta titles, descriptions, headings, and overall content strategy are fully optimised to enhance both user experience and search engine performance.
Ongoing SEO is vital for maintaining and improving your online visibility. Here’s why:
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A well-maintained SEO strategy also enhances your SEM campaigns. Optimised landing pages boost both organic rankings and the performance of paid search efforts. When your SEO-optimised pages load quickly, are relevant, and provide a seamless user experience, traffic driven by SEM campaigns is more likely to convert. This integration ensures that your digital marketing investments are maximised, leading to better ROI and sustained growth.
Drive Long-Term Success with
Our team of SEO experts handles the technical details, on-page precision, and off-page authority building crucial for long-term success. Reach out to us today to optimise your SEO and kickstart your growth journey!
