Shopify B2B Store
Built to Fit Your Business
Personalized B2B Experiences
Efficiency Through Automation
B2B Brands that trust us
Why choose Shopify Native B2B?
Flexible Store Models
Customer-Specific Pricing & Payments
Self-Service Buying
Automation & Efficiency
Integrations & Scalability
Optimized B2B Experience
We help you choose the right B2B-path
Sell DTC and B2B from one Shopify store. Operate with a shared theme and admin while tailoring catalogs, pricing, and content for business customers using Shopify's native B2B features.
Best for: merchants offering the same product catalog to both audiences and aiming to keep operations simple.
Recommended when: your B2B requirements are relatively light, and you value speed, simplicity, and shared infrastructure.
Run a separate Shopify store built exclusively for B2B. This gives you full control over design, catalogs, and workflows, enabling purpose-built features such as bulk order grids, gated access, and streamlined checkout experiences designed for wholesale buyers.
Best for: merchants treating B2B as a strategic growth channel with unique buyer journeys, operational needs, or its own sales team.
Key advantage: freedom to use B2B-optimised themes built specifically to meet the expectations of wholesale buyers. Shopify Plus is required for direct catalog assignment, partial payments, deposits, and unlimited catalogs.
Recommended when: your wholesale channel requires specialised design, distinct branding, or dedicated infrastructure.
Pappelina Customer Story
This is how we work
Discover
Build
Launch & Iterate
Frequently Asked Questions
Shopify's native B2B functionality is built directly into the platform across all plans. Core capabilities include company profiles with multiple buyers and locations, customer-specific catalogs and price lists, volume discounts and quantity rules, payment terms, vaulted credit cards, and ACH bank transfers. Self-serve buyer portals allow wholesale customers to reorder, track purchases, and manage their accounts independently. Shopify Flow handles automation across approvals, invoicing, and order tagging. Shopify Plus unlocks additional capabilities including unlimited catalogs, direct catalog assignment to specific companies and locations, partial payments, and deposits for merchants with more complex wholesale operations.
Yes. Shopify supports volume discounts, tiered pricing, quantity rules, and customer-specific pricing natively. Catalogs with tailored price lists can be created and assigned to specific buyer segments. All plans support up to three active catalogs. Shopify Plus enables unlimited catalogs with direct assignment to specific companies and locations, giving full control over what each buyer sees and at what price. Pricing rules and payment terms can be automated per company account, reducing manual handling across large wholesale customer bases.
Customer-specific pricing is managed through catalogs containing tailored price lists assigned to specific companies or buyer groups. All Shopify plans support up to three active catalogs assigned via Markets. Shopify Plus enables unlimited catalogs with direct assignment to specific companies and locations, ensuring each buyer only sees the products and prices that apply to them. Where more advanced catalog logic is required, we build on top of Shopify's native catalog architecture rather than working around it.
Yes. Shopify connects with a wide range of ERP and CRM systems including Nordic platforms such as Fortnox, Visma, Jeeves, IFS, and Pyramid, as well as international systems including NetSuite, Microsoft Dynamics 365 Business Central, SAP, Acumatica, and many more. Most integrations are handled through iPaaS solutions such as Junipeer and Patchworks, which manage data flows, field mappings, and real-time sync across orders, inventory, and customer data through configuration rather than custom code. For requirements that go beyond what iPaaS can handle, we build fully custom integrations through Iggy Labs. Integration architecture is always defined as part of our Discovery process so there are no surprises during build.
Shopify supports net payment terms, vaulted credit cards for repeat purchasing, and ACH bank transfers in the US natively across all plans. Draft orders and invoicing are handled within the admin. Shopify Plus merchants can additionally configure partial payments, deposits, and dynamic payment terms per company account. VAT validation and compliant invoicing for EU and UK buyers is available through Shopify Tax. Payment terms can be automated per account so net 30, net 60, or custom terms are applied and reconciled without manual handling.
Yes. Shopify Markets handles multi-currency and multi-language selling from a single admin, allowing you to tailor store content, currency, pricing, and tax settings per buyer segment or region. Site personalisation by audience including currency, taxes, and content is available on Advanced and Shopify Plus plans. Shopify Plus merchants can operate up to ten storefronts, each configured for specific markets, languages, or customer types, making it well suited for Nordic and European B2B operations with cross-border complexity.
Shopify's company account structure allows you to manage multiple buyers and locations under a single account, each with their own pricing, catalogs, payment terms, tax exemptions, and permission levels. Role-based permissions allow different buyers within the same company to have different levels of purchasing authority, reflecting how real procurement processes work and reducing dependency on sales rep involvement in routine orders.
Account approvals and roles are managed through Shopify's admin and the Shopify Forms tool. An account request form can be added directly to your store where buyer information saves automatically as a company account, ready for review and approval. Once approved, buyers are assigned roles with specific permissions controlling what they can access, view, and purchase. Sales reps can be added as staff with permissions scoped only to their assigned customers, allowing them to place orders on buyers' behalf without broader admin access.
We offer ongoing Shopify management through three service plans. Support covers on-demand expert help with troubleshooting and platform guidance. Advanced covers continuous hands-on management, task execution, and monthly performance reporting. Plus covers full-service strategic management for Shopify Plus merchants with more complex operations, senior specialist access, and priority execution. Having a partner who built your B2B setup from day one makes post-launch support significantly more effective than starting fresh with a new team.
Tell us about your project!
Ready to run your wholesale and direct-to-consumer business, seamlessly blended on a single platform without compromise? Contact us today to discuss your current setup and explore how we can assist you!