Shopify is a leading e-commerce platform that seamlessly integrates B2B and direct-to-consumer (DTC) operations on a single platform. For B2B businesses, Shopify offers robust features right out of the box, such as custom pricing, curated catalogs, flexible payment terms, and self-serve portals. This enables you to cater to the specific needs of each of your B2B customers while also supporting your DTC operations, all in one unified system.

Did you know?
Brands like Eldstad, Artscape and Gullberg Jansson trust Shopify to manage their B2B and DTC operations together, allowing them to streamline processes and maintain consistency across all sales channels.

Shopify Plus offers advanced B2B features that are specifically designed to meet the needs of larger enterprises. With Shopify Plus, you can create personalized storefronts, manage customer-specific pricing, and set up automated workflows using Shopify Flow. Additionally, Shopify Plus includes access to more powerful APIs and the ability to integrate seamlessly with your existing ERP and CRM systems.

Did you know?
Shopify Plus includes a built-in B2B feature set that allows businesses to handle everything from volume pricing to custom payment terms, all within the same platform used for their DTC operations.

Shopify offers a comprehensive suite of B2B-specific features that allow you to create customized buying experiences for your wholesale customers. These features are designed to meet the complex needs of B2B businesses while ensuring smooth operations and scalability. Here are some of the key features:

• Company Profiles: Manage multiple buyers and locations under a single company account with custom pricing, payment terms, and tax exemptions.
• Flexible Pricing and Payment Terms: Offer tailored pricing and payment terms such as Net 30, Net 60, and more, giving your customers the flexibility they need.
• Draft Orders: Simplify the order process with draft orders and seamless invoicing, making it easy to manage complex B2B transactions.
• ERP and CRM Integration: Seamlessly integrate with your existing ERP and CRM systems, ensuring smooth data flow and operational efficiency.
• Automation: Use Shopify Flow or third-party tools via Shopify API to automate repetitive tasks and streamline your workflows, reducing manual effort.
• Global Expansion: Localize your storefronts with different currencies, languages, and tax setups to serve international markets effectively.
• Multiple Storefronts: With Shopify Plus, you can operate multiple storefronts from a single account. This allows you to manage a primary storefront alongside additional storefronts tailored to different customer segments, regions, or brands, all while maintaining consistent branding and operational efficiency.
• Customizable Checkout: Shopify Plus merchants can now fully customize their checkout experience using Checkout Extensibility. This feature allows you to add custom fields, scripts, and branding elements to the checkout process, creating a tailored experience for your B2B customers.
• Easy Reordering: Encourage repeat purchases with easy reordering options that allow customers to quickly repurchase items from their order history.
• Self-Serve Purchasing: Enable your customers to manage their accounts independently with self-serve purchasing and order tracking tools.

Did you know?
Shopify’s B2B features are built directly into the Shopify Plus platform, meaning you don’t need to rely on third-party apps to manage your wholesale operations. With Shopify Plus, you can manage multiple storefronts under one account, making it easier to expand your B2B business globally or across different market segments, all while keeping operations streamlined. Additionally, many apps today are built exclusively for Shopify Plus merchants, offering advanced features that aren’t available on standard plans. Plus, with Checkout Extensibility, you have the power to customize every aspect of your checkout process to meet the specific needs of your B2B customers.

Yes, Shopify can handle complex B2B pricing models, including volume discounts, tiered pricing, and customer-specific pricing. With Shopify Plus, you can create custom price lists and assign them to specific customers or customer groups, ensuring that each buyer sees the pricing that is relevant to them.

Did you know?
Shopify Plus allows you to automate pricing rules and apply them across different customer segments, making it easier to manage complex pricing structures without manual intervention.

With Shopify, you can manage customer-specific pricing and catalogs by creating custom price lists and assigning them to specific customers or groups. You can also curate product catalogs tailored to different customers, ensuring they only see the products and pricing that apply to them. This helps create a personalized and efficient buying experience for your B2B customers.

Did you know?
Shopify’s B2B features allow you to publish specific products and prices only to certain customers, ensuring that each customer has a personalized shopping experience tailored to their business needs.

Absolutely. Shopify Plus is designed to integrate seamlessly with your existing ERP and CRM systems, ensuring that your B2B operations are streamlined and efficient. You can use Shopify’s APIs or third-party connectors like Boomi, Jitterbit, and Celigo to sync data between Shopify and your other business systems, such as Microsoft Dynamics 365 or Acumatica.

Did you know?
Shopify has partnered with leading ERP providers to offer out-of-the-box integrations, making it easier for B2B businesses to manage their operations across different platforms.

SEO is critical for driving organic traffic to your store. At Iggy, we optimize your Shopify store by conducting keyword research that includes terms popular in the Nordic languages. We also optimize product titles and descriptions, set up proper URL structures, and integrate SEO-friendly apps. Additionally, we ensure your site is fast-loading and mobile-friendly, which are key factors in Google’s ranking algorithm, especially important in mobile-first markets like Sweden and Denmark.

Did you know?
According to research, 93% of online experiences begin with a search engine. Optimizing your Shopify store for SEO in the Nordic region, where consumers are tech-savvy and rely heavily on mobile search, can significantly increase your chances of appearing in search results.

Shopify supports a wide range of payment gateways, including Shopify Payments, PayPal, Stripe, and many others. In the Nordics, we also integrate with popular local payment options such as Klarna, Vipps, and MobilePay. This flexibility allows you to offer various payment options to your customers, ensuring a smooth checkout process.

Did you know?
Klarna, a leading payment provider in the Nordics, is used by over 150 million consumers worldwide. Integrating Klarna with your Shopify store can significantly increase your conversion rates, as it offers popular payment options like "Pay later" and installment payments.

Shopify supports bulk orders and wholesale pricing through features like volume discounts, quantity rules, and custom price lists. Customers can easily place bulk orders using Shopify’s self-serve portal, which is designed for quick and efficient bulk ordering. This makes it easier for your B2B customers to place large orders while benefiting from wholesale pricing.

Did you know?
With Shopify’s B2B features, you can set up minimum and maximum order quantities, case packs, and increments, ensuring that your bulk order processes are tailored to your business needs.

Shopify offers a variety of payment options tailored to B2B transactions, including flexible payment terms, invoicing, and the ability to store customer credit cards securely for future purchases. Shopify Plus also supports vaulted credit cards and the integration of payment methods like PayPal, making it easier for your B2B customers to pay in the way that suits them best.

Did you know?
You can automate payment terms for your B2B customers on Shopify Plus, allowing you to offer net payment terms or invoice payments that are automatically reconciled in your Shopify admin.

Shopify ensures a seamless purchasing experience for B2B customers by offering features like self-serve portals, quick bulk ordering, and custom storefronts. These features allow customers to manage their own accounts, place orders quickly, and reorder past purchases with ease. Additionally, Shopify’s customizable checkout and automated workflows help streamline the purchasing process from start to finish.

Did you know?
Shopify’s self-serve portals enable B2B customers to view their order history, track shipments, and manage their accounts independently, reducing the workload on your sales and support teams.

Yes, Shopify supports multi-currency and multi-language capabilities, making it ideal for B2B businesses that operate across different regions. You can display your store in multiple languages and accept payments in various currencies, all while managing everything from a single Shopify admin.

Did you know?
Shopify Plus allows merchants to have one primary storefront and create up to 9 additional storefronts, giving a total of 10 storefronts. These storefronts can be customized with different languages, currencies, and pricing, making it easier to manage region-specific customer needs and expand globally.

Shopify’s customer management system supports B2B sales by allowing you to create detailed customer profiles, manage multiple buyers under a single account, and assign specific pricing and catalogs to different customers. This level of customization ensures that your B2B customers have a tailored experience that meets their unique needs.

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With Shopify’s B2B features, you can set up custom permissions for each buyer, allowing different levels of access and control within a company’s purchasing process.

B2B account approvals and roles are managed through Shopify’s admin tools, which allow you to set up and approve new accounts, assign specific roles to buyers, and control purchasing permissions. This helps you manage your B2B relationships more effectively and ensures that only authorized individuals can place orders or access certain parts of your store.

Did you know?
Shopify allows you to create customized approval workflows, so you can ensure that all B2B accounts are properly vetted and that their roles and permissions are correctly assigned before they begin making purchases.

After launching your B2B Shopify store, Iggy provides ongoing Shopify management to ensure that your store continues to run smoothly and efficiently. This includes troubleshooting, updates, and optimization services to help you get the most out of Shopify’s B2B features. We’re committed to helping you grow your business and adapt to changing market conditions.

Did you know?
Ongoing management is crucial for maintaining the performance of your B2B store, especially as Shopify continues to release new features and updates designed to enhance the B2B experience.

Yes, as a certified Shopify Select Partner we have extensive experience in building and optimizing B2B Shopify stores. We’ve worked with a wide range of businesses across various industries, helping them create tailored B2B solutions that drive sales and improve customer satisfaction. Our expertise in Shopify Plus and B2B e-commerce makes us a trusted partner for your business.

Did you know?
Iggy has helped numerous Nordic B2B businesses in Finland, Sweden, Norway and Denmark, transition to Shopify Plus, enabling them to streamline their operations and better serve their wholesale customers.