Ecoestic Sweden

Ecoestic Sweden specializes in eco-friendly hair and skincare products, prioritizing natural ingredients. Despite being a significant player in Sweden, they faced limitations with their previous Shopify storefront, which was pre-Shopify 2.0. These limitations hindered their ability to fully utilize the advanced features available on the updated platform. Recognizing the need for growth and expansion, Ecoestic sought to overhaul their storefront and leverage the capabilities of Shopify 2.0.

The key idea behind Ecoestic's transformation was to build a new storefront that capitalized on the features offered by Shopify 2.0. This involved adopting a new theme, implementing new sales strategies, and enhancing on-site features. Strategies included bundling products to increase average order value (AOV), improving site speed, performance, and usability. Additionally, they aimed to integrate B2B ordering capabilities for their corporate clients through a Shopify app, enhancing their overall customer experience.

The impact of the collaboration with Iggy Agency was remarkable for Ecoestic. By optimizing their website according to the latest Shopify standards, they witnessed a significant improvement in performance, as indicated by a skyrocketing Google PageSpeed Insights (PSI) score. This improvement in site performance translated into higher conversion rates, driving increased sales and revenue. Furthermore, the successful implementation of B2B ordering capabilities further enhanced Ecoestic's ability to serve corporate clients efficiently. Completing the project ahead of schedule demonstrated the agility and efficiency of the collaboration. Moving forward, Ecoestic's decision to engage in ongoing optimization through a Shopify Retainer with Iggy Agency reflects their commitment to continuous improvement and growth.