Timi of Sweden

Timi of Sweden, a Swedish fashion jewelry and gift company, previously operated separate storefronts for direct-to-consumer (DTC) and business-to-business (B2B) sales. This division extended to their tools and systems, causing fragmentation and inefficiency within their e-commerce operations. Recognizing the need for a streamlined process, they sought to consolidate their platforms by migrating to Shopify Plus and integrating their B2B operations into one cohesive store.

The central idea behind Timi of Sweden's transformation was to create a blended store on Shopify Plus, unifying both DTC and B2B sales channels. By consolidating their storefronts and backend systems, they aimed to simplify operations for their internal e-commerce team and provide a seamless experience for customers. The goal was to enhance accessibility by having all products and services easily accessible in one place, ultimately improving the overall efficiency of their business processes.

The impact of upgrading to Shopify Plus and merging their B2B operations has been profound for Timi of Sweden. They have experienced a significant increase in website conversion rates, indicating improved customer engagement and satisfaction. With enhanced accessibility and a more efficient operational structure, Timi of Sweden is now positioned to scale their operations across Europe more effectively. This strategic move has reinforced their position as a leader in the fashion jewelry and gift industry, allowing them to seize new opportunities for growth and expansion.