Alpingaraget
Founded in Stockholm in 1984, Alpingaraget has grown into Sweden’s leading multibrand ski retailer and a central hub for the skiing community. With one of the country’s largest and most carefully curated product catalogues, they serve everyone from professional athletes to passionate amateurs. The brand combines deep technical expertise with premium equipment and first-class service, operating both a flagship store in Stockholm and a fast-growing e-commerce business.
Insight
Alpingaraget’s previous Jetshop platform was holding back growth and daily operations. Managing a large multibrand catalogue was cumbersome, marketing campaigns required developer involvement, and performance lagged behind modern e-commerce standards. With plans to implement Advarics ERP and POS, the brand needed a future-proof, commerce-first platform with robust foundations for real-time inventory management and strong technical SEO.
Idea
Iggy Agency executed a fully scoped migration to Shopify, planning every redirect, product field, and customer record to ensure zero data loss and uninterrupted SEO performance. The new architecture was designed from the ground up to support upcoming Advarics ERP and POS integrations, and to efficiently handle a large, complex product catalogue. We built a lean, premium theme with optimised liquid code, smart use of Shopify metaobjects and metafields, and a focus on site speed and technical SEO to achieve best-in-class performance.
Impact
Alpingaraget now operates on a fast, scalable, and SEO-optimised Shopify platform with a significantly lower total cost of ownership. Page load times and Core Web Vitals meet top industry benchmarks, ensuring superior customer experience and conversion rates. The storefront is fully prepared with a solid ERP and POS integration, enabling future omnichannel capabilities. With full marketing agility and a high-performance, ecosystem-native setup, Alpingaraget can focus on growth, seasonal campaigns, and world-class service—without technology slowing them down.