Insight

Bronza had built real momentum as a direct-to-consumer beauty brand, but Vendre was limiting the team's ability to keep pace with the business. The platform was too rigid for a brand that needed to move quickly: updating content, testing new ideas, and continuously refining the customer experience required more effort than it should. For a DTC-led business where speed and flexibility are competitive advantages, that friction had a direct cost.

The brand also operated a meaningful B2B business, supplying bronzing studios and individuals looking to become resellers. Managing both customer groups on Vendre added operational complexity that a small internal team could not absorb efficiently. Bronza needed a platform that could support both sides of the business without requiring separate tools or significant technical overhead to maintain.

Idea

Iggy migrated Bronza from Vendre to Shopify and designed the new setup around two requirements: giving the internal team full operational control over the storefront, and supporting both DTC and wholesale within a single ecosystem.

The DTC storefront was built for speed and flexibility. The theme architecture was kept lean to deliver strong out-of-the-box performance, and the setup was structured so the Bronza team could redesign, update, and iterate independently without developer involvement. User-generated content and social proof were integrated directly into the storefront to support conversion, and appointment booking for the bronzing spa and training sessions was connected via Bokadirekt, bringing a key part of the brand's physical offering into the digital experience.

For B2B, Iggy built a dedicated wholesale channel within Shopify, giving Bronza a structured way to manage reseller and studio customers with a separate ordering experience and pricing logic, inside the same Shopify admin the DTC team already uses. Both customer groups are managed in one ecosystem without separate tools or additional operational overhead.

The connection between Shopify and Fortnox was built through Junipeer as the Integration Platform as a Service (iPaaS) middleware layer, automating the flow of orders, inventory, and customer data between the storefront and the ERP without manual intervention.

Impact

Bronza now operates a storefront the team can manage and develop independently. Content updates, campaign changes, and site improvements that previously required external help are handled directly in the Shopify admin, giving the brand the speed it needs to operate as a modern DTC business.

The storefront scores above 90 across performance, accessibility, best practices, and SEO in Google PageSpeed Insights, reflecting a clean build with no technical debt carried over from the Vendre setup. User-generated content and social proof strengthen the on-site customer experience, and Bokadirekt appointment booking brings the bronzing spa and training calendar directly into the brand's digital presence.

The B2B operation runs as a natural extension of the DTC business rather than a separate operational burden. Resellers and studio customers have a structured ordering experience with appropriate pricing, managed alongside DTC in a single Shopify admin.

The Fortnox integration runs automatically through Junipeer, keeping order data, inventory levels, and customer records synchronized between Shopify and the ERP in real time. Bronza now has better visibility into business performance than Vendre could provide, giving the team a clearer foundation for commercial decisions.

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