Jethwear
Jethwear is a Swedish DTC brand specializing in high-quality, affordable snowmobile apparel. Designed for snow scooter enthusiasts, their gear combines premium performance and style to meet the demands of winter adventure.
Insight
From the initial contact, Jethwear realized the limitations of their previous e-commerce platform, Magento. They sought to improve their online operations, branding, conversion rates, and reduce ongoing costs and total cost of ownership. Their platform was becoming a barrier to achieving these goals, and they needed a solution to unlock further growth.
Idea
The idea was to migrate Jethwear’s e-commerce site to Shopify, offering improved SEO optimization, higher conversion rates, and a more streamlined customer journey. This would create a more scalable and user-friendly environment for the Jethwear team, allowing them to focus on business expansion into new markets like Finland, Canada and Europe as a whole. The migration also aimed to elevate the brand’s communication and presentation.
Impact
After migrating to Shopify, Jethwear saw significant improvements. Their Google PSI score increased to over 90 in accessibility, performance, best practices, and SEO. Conversion rates rose notably, and on-page SEO was fully optimized by Iggy Agency during the build. Customers experienced a smoother and faster checkout process, which led to higher satisfaction, and Jethwear is now better equipped to expand into new markets.