OFYR
OFYR is a premium outdoor cooking brand from the Netherlands, known for its iconic, sculptural grills that bring people together around fire. Merging design, functionality, and social cooking, OFYR has redefined outdoor dining by turning every meal into an experience. Their collection spans from wood-fired cooking units to accessories and furniture—designed for chefs, hosts, and food lovers who value atmosphere as much as flavour.
Insight
OFYR, part of the Gullberg & Jansson Group, was operating on WordPress and exploring Shopify as a more modern, scalable platform. They needed a solution that would simplify internal workflows, improve content and product data management, and provide a smoother order processing experience. At the same time, they wanted to increase site speed and boost technical SEO performance.
Idea
We led a full migration from WordPress to Shopify, focusing on improving performance, usability, and operational efficiency. The new Shopify setup consolidated content and product data management, streamlined the order flow, and gave the internal team better control. We also implemented new payment solutions, ERP integration, and a store locator with geolocation-based assortment, making it easier for customers to find local resellers and the right products based on their location.
Impact
OFYR now runs on a fast, high-performing Shopify storefront—fully optimized for technical SEO and scoring highly in Google PSI. The site is easier to manage, the checkout is more modern, and customers enjoy a smoother buying experience. Today, OFYR continues to grow with ongoing support and optimisation from Iggy Agency through our Ongoing Shopify Management setup.